Understand the basic rules and guidelines for billboard advertising content and placement in the U.S.
FAQs
An impression is an opportunity for one person to see your ad. In the U.S., the official measurement system from Geopath provides audited reports on impressions, reach, and frequency, giving you a clear and standardized way to understand your audience size.
The industry is guided by federal, state, and local laws, most notably the Highway Beautification Act. Content is also guided by industry best practices from the OAAA (Out of Home Advertising Association of America). We review every ad to ensure it's fully compliant, so you don't have to worry about the legal details.
