Street Furniture
Formats types and sizes
Large FormatStreet Furniture (static)3x6 feet.
Street-Level Advertising - Where Brands Meet People!
Street Furniture advertising brings your message into the flow of everyday city life. These formats meet people where they walk, wait, and make decisions delivering close-range impact right at street level. Street furniture like bus shelters, benches, and kiosks helps keep your brand visible in busy city areas.
Placed along crowded sidewalks, transit routes, and shopping streets, these ads fit naturally into the daily flow of the city. They are ideal for reaching commuters, pedestrians, and local shoppers with repeated eye-level exposure
Understanding how street furniture fits into your media mix helps create campaigns that connect with your audience in real-world settings throughout the day.
Features
Placed in high pedestrian traffic and commuter areas such as shopping districts, transport routes, and downtown hubs
Perfect for local visibility and brand reinforcement at close range
Engages both foot traffic and passing vehicles for consistent exposure
Available in static and digital formats for dynamic campaign flexibility
How do I select the right street furniture for my business
Use our data-driven tools to identify premium locations for maximum citywide impact.
- Use our Neighbourhood Overlay filter – Combine street furniture locations with demographic layers such as commuter flow, household income, and shopping patterns. Easily find pockets of your target audience within specific urban areas.
- Ask Goaty – Our AI assistant can help you discover street furniture placements that maximize visibility and dwell time, comparing audience behaviour, traffic density, and local engagement potential.
Sub types: -
Bus Shelters
Bus shelters feature backlit or digital panels that reach commuters waiting for public transport as well as passing drivers and pedestrians. Their strategic positioning ensures constant visibility throughout the day and night.
Why use bus shelters?
Guaranteed dwell time for high message retention
Perfect for promoting local businesses, events, and retail offers
Available in static and digital formats for creative variety
Transit / Bench Ads
Bench ads put your brand directly in front of seated audiences at eye level,
whether on busy sidewalks, near transit stops, or within shopping districts.
Why use bench ads?
Excellent for local exposure in neighbourhoods and parks
Ideal for simple, direct messaging and calls-to-action
Captures attention from both pedestrians and passing motorists
Kiosks / Telephone Booths
Modern kiosks and phone booths are multifunctional city touchpoints that combine utility with Urban advertising. Many feature digital displays for flexible, time-sensitive campaigns.
Why use kiosks?
Positioned in high-footfall pedestrian areas and commercial centres
Supports dynamic creative rotation for real-time updates
Blends your brand naturally into the daily urban environment
How do I set up artwork for Street Furniture?Static Street Furniture?
Average Street Furniture setup
Setup artwork at 10% of final print size.
1828.8 mm x 914.4 mm @ resolution of 300ppi
Choosing the Right Format
Selecting the right billboard format depends on reach, audience, and creative intent. Here’s a quick guide:
National Reach
- Objective: Brand Awareness at a Large Scale
- Ideal Format: Bulletins, Digital Billboards
- Typical Placement: Highways & Interstates
Regional Focus
- Objective: Targeted Reach Across Specific Regions
- Ideal Format: Posters
- Typical Placement: Urban & Suburban Corridors
Local Engagement
- Objective: Connect with Communities and Daily Commuters
- Ideal Format: Street Furniture (Bus Shelters, Kiosks, Benches, etc.)
- Typical Placement: City Centres, Transit Routes, Neighbourhood Walkways
High-Impact Branding
- Objective: Strong Visual Presence & Landmark Visibility
- Ideal Format: Spectaculars
- Typical Placement: Iconic Landmarks & Major City Centres
