Poster
Formats types and sizes
Large FormatPoster10’0” x 22’0”.
What Are Poster Billboards?
Poster billboards are a versatile, mid-size outdoor advertising (OOH) format commonly found along suburban roads, major arterials, commercial districts, and commuter corridors.
Typically measuring 10' x 22' (or regional equivalents), Posters bridge the gap between large highway Bulletins and smaller Junior Posters, making them an ideal format for brands seeking both broad reach and local relevance.
Their eye-level or slightly elevated placement ensures strong visibility for drivers, pedestrians, and daily commuters, delivering high-impact exposure across everyday travel routes.
Features
Medium-format static structures located on arterial roads, commuter routes, and busy suburban corridors
Designed for repeated daily exposure among drivers and pedestrians
Excellent for regional and retail campaigns, targeting audiences closer to the point of purchase
Highly effective in rotary programs, allowing your campaign to rotate across multiple sites for broader reach and recall
How do I set up artwork for Static Posters?Static Poster?
Posters are set up 1' = 1" scale @ 216ppi
Setup live area artwork at 10" (h) x 22" (w) @ 300ppi
Setup overall area artwork at 10.75" (h) x 22.75" (w) @ 300ppi
Choosing the Right Format
Selecting the right billboard format depends on your campaign goals, audience, and budget.
Here’s a quick guide:
Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Arteries Local Engagement Junior Posters, Wallscapes Neighbourhoods & Retail Zones High-Impact Branding Spectaculars Iconic Landmarks
Would you like me to do junior posters next in the same structure (local, 6x12 ft neighbourhood format)?
- National reach: Bulletins and digital billboards along highways.
- Regional Focus: Posters in suburban and urban areas.
- Local Engagement: Junior posters and wallscapes in neighborhoods.
- High-Impact Branding: Spectaculars in iconic locations.
