Question 1

What's an impression?

Accepted Answer

An impression is an opportunity for one person to see your ad. In the U.S., the official measurement system from  Geopath  provides audited reports on impressions, reach, and frequency, giving you a clear and standardized way to understand your audience size.

Question 2

What are the rules for billboard advertising in the U.S.?

Accepted Answer

The industry is guided by federal, state, and local laws, most notably the  Highway Beautification Act . Content is also guided by industry best practices from the  OAAA (Out of Home Advertising Association of America) . We review every ad to ensure it's fully compliant, so you don't have to worry about the legal details.

Rules & Regulations

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