Design, Creative & Artwork
All the practical details you need about creating your artwork, production timelines, and managing the physical components of your campaign.
FAQs
Yes. This is called dynamic creative optimization (DCO), and it's an advanced feature of digital out-of-home advertising. We can help you set up campaigns where the creative automatically changes based on real-time data triggers. For example, a clothing brand could show ads for raincoats when it's raining, or a restaurant could promote delivery during heavy traffic. This type of campaign requires custom setup, so please contact our support team to explore the possibilities.
Just send us your design 10 days before launch. We accept standard file types (PDF, TIFF, JPEG). Don't worry about the technical stuff—our team will check your artwork to help you make sure it's perfect and ready for printing or digital display.
AI tools like Midjourney or DALL-E can be great for brainstorming ideas or creating unique images. However, it's crucial that the final artwork is high-resolution enough for a large format. You also need to check the AI service's copyright rules. Our team can advise on this.
Yes, you can, but it's important to set it up correctly for professional printing. Canva's default settings are for screens (RGB color), but print requires a different profile (CMYK color). It can be technical, but don't worry—we can provide a simple Canva template with the correct size and settings for your chosen billboard. We'll also review your final design to ensure it's print-ready.
Yes. For static billboards, this is called a rotary program. We can easily arrange for your printed vinyl ad to be moved to different pre-selected locations during your campaign to maximize your reach across a market.
Yes. We can arrange to have your vinyl saved after your campaign, making your next launch even simpler and more affordable.
We love bilboards: check our our Pinterest board here: Billboards America Pinterest
